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Bubo.AI exhibits virtually at Singapore’s Week of Innovation and Technology

Bubo.AI was busy during the second week of December, as part of a thriving global exhibit, Singapore’s Week of Innovation and Technology (SWITCH), showcasing to businesses across the Asia Pacific region the benefits of AI-based pricing. From Monday 7 until Friday 11 December, 2020, Singapore’s Week of Innovation and Technology is a thriving global community …

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Tech Nation North East Regional Winner, Rising Star 3.0

Bubo.AI recipient of prestigious North East Tech Nation regional award

Selected among 50 other early-stage rising stars across the UK in fierce competition On 2 December 2020, Tech Nation announced the five North East regional winners of the Rising Stars 3.0 competition. We are delighted to be selected amongst them, after facing tough competition from across the region. Tech Nation’s Rising Stars 3.0 is the …

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Start-up aims to change the way companies price products

A Middlesbrough start-up which could revolutionise the way companies price their products has raised £650,000 from NPIF – Mercia Equity Finance, which is managed by Mercia and is part of the Northern Powerhouse Investment Fund, and private investors. Bubo.AI’s platform uses artificial intelligence (AI)  to analyse customers’ behaviour to understand what they are willing to …

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Person looking at analytical results showing competitive pricing strategy on a large screen 

Why do businesses ignore the impact of pricing when optimizing returns?

Pricing impacts everything. Pricing strategy is one of the few operational areas that have a direct and meaningful impact on profits. With a 1% uptick in prices, Harvard Business Review and other studies have shown that companies can improve net margins 11%. So why do so many businesses ignore or overlook pricing when trying to …

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Warehouse requiring AI price optimization with shelves full of wholesale goods ready for distribution

Why do branch managers and salespeople struggle with pricing decisions?

When it comes to pricing, far too many companies rely on an ad hoc policy on the front line, leaving too much money on the table and eroding margins. In a B2B sales environment, where branch managers and salespeople have pricing discretion, a culture of discounts often exists. Regardless of what senior managers or investors …

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Warehouse requires AI price optimisation with shelves full of wholesale goods ready for distribution

Bubo.AI: How our machine learning solution achieves pricing goals

Very few companies achieve pricing goals, with the majority missing these targets, therefore having a negative impact on profit margins and overall profitability.   Pricing strategies are a smart lever that businesses can use to increase profitability. A 1% improvement in pricing can increase net margins up to 11%. In a Bain & Company survey, …

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Bubo.AI team members Alan Timothy, Carmen Bischoff, Magnus Johansson smiling and looking relaxed at an AI price optimization conference

Bubo.AI selected to present at the appliedAI ecosystem meetup in Munich

On October 18th 2019, Bubo.AI was selected to present our pricing solution at the appliedAI Ecosystem Meetup, in Munich, Germany.   Alan Timothy, CEO; Carmen Bischof, (Country Manager, DACH) and Magnus Johansson (Country Manager, Nordics Region), at the appliedAI Ecosystem Meetup, in Munich, Germany, October 2019 Hosted by appliedAI, part of the UnternehmerTUM — one …

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