Close up of two people discussing price optimisation and pointing to results shown on laptop screen 

Why Customers Churn? Understanding Churn Using Machine Learning-based Analysis  

In every sector, customer churn is a constant challenge. For one reason or another, customers switch to competitors, they stop subscribing, or buying the products and services they used to purchase regularly. Customer lifetime value (CLTV) is one of the most widely accepted ways to measure the long-term value of customers, in most sectors. Churn cuts into this, reducing it, …

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