Bubo.AI | The price optimisation specialists

Improve your net profit
with AI-powered price optimization

Leading AI pricing tool
for dynamic price recommendations

B2B companies that use analytics are much more likely to achieve commercial success than those that don’t. If you miss out on this chance, your business will lose profit and market share.

Put simply, digital outperformers are 1.5 times more likely to achieve above-average growth rates than their peers, as McKinsey describe in their article “B2B Commercial Analytics: What Outperformers Do”.

It’s why more B2B firms in the Automotive, Agricultural, Building Material, Electrical, Food and Medical Equipment Supplies are investing in predictive analytical tools such as Bubo.ai dbx and cbx. With these, companies can use the power of AI to predict which clients are in danger of leaving and get a grip on unmanageable discount rules.

Utilizing this kind of technology, companies are capable of achieving up to five percentage points higher return on sales, a common measure of how efficiently companies convert sales into profits according to McKinsey.

Companies that invest in analytics grow faster


In the 2021 McKinsey survey of more than 2,500 respondents in six countries and more than ten industries, 64 percent of B2B companies indicated that they expect to increase their spending on predictive analytics.

The technology works best when you set specific goals, such as analytics programs that prevent churn or optimise discounts.

Every company has significant volumes of data; but it’s what you do with it that can transform your business performance. These insights help you sell more effectively by better understanding your customers’ experiences, needs, and triggers.

Bubo.ai cbx: Keeping existing customers is more profitable

Our Bubo.ai cbx analytics can tell you up to 12 weeks in advance when a customer is thinking of leaving your business. Imagine the power that gives your sales team:
  • Bain & Company state that a 5% increase in customer retention results in more than a 25% increase in profit
  • Forbes has concluded it costs 5 times as much to attract a new customer than to keep an existing one
  • Marketing Metrics report that the probability of selling to a current customer is 60-70% and only 5-20% to sell to a new customer.
70% of business leaders believe it is a lower cost to retain rather than acquire a customer, yet companies keep spending more time and money on finding new customers than keeping existing ones!

To download our white paper: How to reduce customer churn, simply fill in your details below and click download.

Bubo.ai dbx: Get control of unmanageable discounts

Typically, B2B merchants find themselves swamped with an enormous and unmanageable number of discount rules.

> 250,000 rules is what a company may have on average
< 5,000 rules is what is applied

50% of your rules are costing the business money, amounting to 3% of your hard-earned margin!

Price optimization models and strategies to create intelligent price recommendations

AI pricing models for customer value-based pricing
for wholesale and distribution businesses

Profit is one of the main indicators of business health and ability to survive in the long term. However, it is one of the most difficult key metrics to manage successfully and consistently. A dynamic price capability and intelligent pricing strategy is the most effective way for you to increase your profits.

Bubo.AI is the only AI-driven solution for a customer value-based pricing strategy for wholesalers and distributors. It uses price recommendation and continuous price optimization models designed to handle complexity and scale.

Use Bubo.AI to track customer behaviour over time and align opimization models to offer the perfect price based on your customer’s willingness to pay (WTP) and your willingness to accept (WTA), helping you to achieve your profit targets quickly.

Why work with Bubo.AI?

Significantly improve your profit margins with our leading-edge AI price optimization technology, training and consultative approach to support you in transforming your pricing function. Together, we will define a clear strategy and implement workflows that are tailored to your specific requirements and goals.

Profit icon

I want to improve my profit margins and stop leaving money on the table.

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I need to perform complex pricing calculations and meet growing demand.

Pricing function icon

I want to transform my pricing function.

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I'm looking for pricing expertise and a leading-edge price optimization system.

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I need to automate pricing calculations to make the best decision on price and value.

What you can achieve with Bubo.AI

0 weeks

to Go Live

Achieve > 0 %

net profit increase

Clear KPI tracking end to end

Your strategic technology partner for price recommendations and analytics

Combining AI price optimization technology, training and expertise

We work with you to achieve your business goals to ensure you maximize your pricing strategies and technology. This includes any training required for development of your team, capacity building and expert advice on your strategic pricing direction. Using the best price optimization software on the market, we transform your pricing organization and processes to help you reach your goals quickly.

Strong links with academia to deliver fast paced innovation

Driving the research agenda for pricing to develop leading-edge AI pricing technology

We work closely with academia and universities to drive the pricing research agenda and develop forward thinking pricing solutions based on the latest Artificial Intelligence and machine learning research available.

Our strong partnerships enable us to deliver leading-edge technology based on comprehensive research and studies, particularly in the field of Artificial Intelligence. Our AI algorithm finds the maximum a customer is really willing to pay for your products and services so you can ensure you maintain demand without leaving money on the table.

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